Over 1.500 professionals from the global data center, cloud and connectivity industry came together at the Kickstart Europe Conference in Amsterdam. Industry experts from 31 countries (re-)connected and shared the latest insights to kick-off their professional year. 

Traditionally, visitors got together prior to the conference for the festive welcome evening on Monday night. This year over 750 people(!) attended the evening; a record number!

Investments & Trends for digital infrastructure and data centers 

On Tuesday morning the conference kicked off with market insights from C-level experts from o.a. CBRE, Digital Realty, Equinix, Iron Mountain, EdgeConnex, Eurofiber Cloud Infra, NIBC Bank and NN Group.

The panel ‘Investments in Digital Infra discussed developments occurring within the (financial) corporate consumer market.

Furthermore, European representatives from key data centers came on stage to discuss the trends they are expecting for the coming year.

Sustainability, Perception of data centers and European unison

During the afternoon program, it became clear which topics are high on the agenda in the industry. For example, various experts from leading industry organizations talked about how to further increase sustainability by examining the future of water resources and cooling, and how to implement smart energy applications.

The topic of data centers supporting the energy grid was also discussed by several different speakers. An interesting take on how data centers can help support the energy grid instead of adding to the load.

Many National Trade Associations (NTA’s) came together at Kickstart Europe to discuss their mutual challenges. One of the most heard key-messages at the Kickstart Europe Conference was perception of data centers towards media, politics and society.

The framing that data centers have a large impact on climate change has to be debunked in a way that the industry should clearly inform the public opinion about the energy usage and which initiatives are already implemented in order to achieve the global sustainability goals. 

Expand your knowledge with the European Outlook Report

Most of the sessions at Kickstart Europe are recorded and will be published on the website. So keep an eye on our LinkedIn-page so you do not miss any update about the sessions. 

Do you want to look back on what was discussed? Download the European Outlook Report and expand your knowledge.

Save the date!

In 2024, Kickstart Europe will be back on February 26 & 27. We would love to see you again at one of the largest events for the data center, cloud and connectivity industry.