The year 2024 was a watershed year for the data centre industry worldwide, due to the growth in cloud adoption and applications, the use of Artificial Intelligence (AI) and Machine Learning (ML). It was also an important year for the sector in Brazil, with major advances in two strategic pillars: Brazil gained traction on the world map for attracting investment in data centres and the public sphere committed itself to moving forward with crucial discussions that will allow incentives for the development of the national digital infrastructure.