Piemonte Holding buys data centre from Latin America’s largest media business

Firm says it will continue investing in the acquired data centre, expanding its facilities, power and connectivity.

By João Marques Lima

Founder and Editor, The Tech Capital

2 Mins

July 30, 2021 | 12:00 AM BST

Brazilian financial group Piemonte Holding said it has signed a sale and purchase agreement with Globo Comunicação e Participações to acquire the media company’s data centre facility located near the Olympic Complex, in the west zone of Rio de Janeiro metro area.

The transaction, done via Piemonte’s data centre holding company Drammen Elea Digital, is still subject to clearing by the Brazilian Antitrust Authority (CADE) and passing through documental execution.

Financial details have not been disclosed.

The agreement, in addition to the sale and purchase, includes a long-term colocation contract between Elea Digital and Globo.

With the new acquisition, Elea Digital data centre ecosystem will grow its IT power capacity by 25%, reaching an excess of 10 MW, the firm said.

In addition to Porto Alegre, Curitiba, São Paulo and Brasília, Rio de Janeiro now becomes part of Elea Digital’s data centre footprint.

Alessandro Lombardi, CEO of Piemonte Holding, said: “We couldn’t choose a better moment to announce this partnership with Globo as the Tokyo Olympics have started. In 2016, concurrently with the Rio Olympics, Globo invested in a state-of-the-art digital infrastructure, a Tier III data centre designed to connect Rio de Janeiro to the world and that we consider as a valuable Olympic legacy both for Rio and Brazil.

“After closing the transaction, Piemonte Holding will be able to continue investing in this data centre, expanding its facilities, power and connectivity.”

Piemonte has been on an acquisition spree having purchased five data centre facilities from Brazilian telecommunications operator Oi just last May for R$367 million ($70 million).


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João Marques Lima

Founder and Editor, The Tech Capital

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