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Scalable Commerce – Why You Should Be Thinking About This Now

It’s time to think about Scalable Commerce to develop and nurture positive customer experiences, with an approach that embraces uniqueness and differentiation, writes Andrew Busby, IBM futurist, founder and CEO of Retail Reflections and co-founder of SafePrem.

Updated August 05, 2021 / Original August 05, 2021

By Andrew Busby

Futurist, IBM

4 Mins

August 05, 2021 | 10:58 AM BST

If, like me, you’re of a certain age, you’ll be able to remember the first version of the Apple website. It was all text, had an appalling layout and was light-years from today’s sleek offering. Although that was all of ten years before the first iPhone appeared so we shouldn’t be too hard on them.

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