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Piemonte Holding poaches Equinix director to accelerate data centre deployments

The LATAM group has plans to invest over $200 million in expanding its footprint, following a series of deals that landed six facilities across Brazil.

By João Marques Lima

Founder and Editor, The Tech Capital

3 Mins

November 29, 2021 | 1:00 AM GMT

Piemonte Holding poaches Equinix director to accelerate data centre deployments

Tito Costa, Piemonte Holding's new CRO. Source: Piemonte Holding

Brazilian private equity firm Piemonte Holding and its Brazilian data centre portfolio company Elea Digital have announced a new Chief Revenue Officer (CRO).

Tito Costa will be responsible for the group’s data centre ecosystem, which includes six data centres in five Brazilian metropolises. These include Porto Alegre, Curitiba, São Paulo, Brasilia and Rio de Janeiro.

Costa is a telecommunications engineer with vast experience in the sector. He was recently sales director at Equinix (NASDAQ: EQIX) in Brazil, where he also worked in strategy development, business development and M&A. He has also worked at Telecom Italia, América Movil and Siemens.

He will join Marco Girardi, Chief Financial Officer (CFO) and Rogerio Bruck, Chief Operating Officer (COO), on the executive board of Elea Digital under the leadership of Alessandro Lombardi (President).

Founded in 2012, Piemonte Holding is currently seeking to invest over US$200 million in the construction and deployment of new data centre infrastructure across Brazil.

Elea Digital was founded in 2019 and its portfolio of six sites corresponds today to more than 10MW of capacity and 190,000n sqf of hosting space.

The operator’s portfolio received a big boost when in 2020 it acquired Brazil’s fourth-largest wireless carrier Oi’s five data centre assets in a deal valued at R$325 million ($61 million).

In July 2021, Piemonte Holding signed a sale and purchase agreement with Globo Comunicação e Participações to acquire the media company’s data centre facility located near the Olympic Complex, in the west zone of Rio de Janeiro metro area.

In October, Piemonte Holding entered into an agreement with the Private Credit business within Goldman Sachs Asset Management to invest equity in Elea Digital.

The company said at the time the investment in Elea Digital will allow the Brazilian company to boost the standardisation of a platform of five scale data centres, spread across five Brazilian metro-areas (Porto Alegre, Curitiba, Brasilia and São Paulo), and to further increase geographical footprint around Latin America.

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